Sunday, April 22, 2012

Nudity in Oreo Ad

           Recently an extremely controversial Korean Oreo ad was leaked and went viral throughout the states. It has got so much attention from the media because it is an image of a baby breastfeeding and holding an Oreo, with the caption “Milks favorite cookie” ( The Ad ). Any ad that contains nudity will get people talking but no one was expecting this kind of racy content from Kraft! Turns out that this ad was never supposed to be released; Kraft told TMZ that it was not even created by them but rather by Cheil Worldwide ad agency in South Korea. Nonetheless, the ad has raised some questions. Why was the tinniest bit of nudity such a problem? The ad was really not sexually suggestive, but yet came across as very offensive to many people. Breastfeeding is a natural thing but today’s society has been taught to fear any type of nudity. This ad wouldn’t have been nearly as controversial in more isolated cultures where breastfeeding is completely normal and not something to be ashamed about. Breastfeeding in public is a right in Canada but often time’s people are still offended or uncomfortable when they see it. A friend of mine was at Disney World a couple of years ago; a place filled with young children, and was breastfeeding while waiting in line for a ride with her family. She had nothing exposed, but the man ahead of her in line asked her to stop, saying it was not an appropriate place and time. She refused to stop feeding her child and continued breastfeeding because she had every right to do so. When has something so natural become a problem? Has our society criminalized nudity to the point where something so innocent is a problem? 

1 comment:

  1. This is a really interesting idea. I find it strange that something so natural as breatfeeding can attract attention, however something like fashions and the lack of material in clothing doesn't. I do agree that in some situations it can seem awkward, especially when nudity is shown, but it's more natural so it shouldn't cause a problem to arise. The people that comment on that should then also comment on how people dress now in days.

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